There are a lot of unethical ads coming about
now a days, but is it hard to figure them out or no? For today’s blog I wanted
to talk about Lancôme and Maybelline ads being banned in Britain. The chief executive of the Advertising
Standards Authority Guy Parker states:
“If
advertisers go too far in using airbrushing and other post-production
techniques to alter the appearance of models and it’s likely to mislead people,
then that’s wrong and we’ll stop the ads,”
“Advertisers
must be able to provide appropriate material to us to demonstrate what
retouching they’ve done in the event we question them, and they mustn’t
mislead,” - Guy Parker.
According
to Maybelline they admitted to post-production techniques meaning a lot of
photo shopping involved. As customers and as a girl who would buy this “type”
product would love to see the more natural aspect of the brand being
advertised, however according to Guy Parker he states that;
However, the beauty
firm said it believed the image accurately illustrated the results the product
could achieve.” - Guy Parker
A lot of big people in the
advertising agencies when it comes to models or even ads, Photoshop is always
the first option because the point is to sell the product but I feel as people
get so use to making something look “good” to the point where it can get a bit unethical.
Now with he two products, having the models they have are a great idea because their
skin is really nice BUT when it comes to buying the product and after some uses
of the product, not seeing great results is not a plus because that’s where false
advertising comes in. Overall I feel as both brands are super products. Either photo
shopping or not as long as the product does what they are trying to portray is
the key.
