Friday, August 15, 2014
Friday, August 8, 2014
Week 4 EOC: Role of Women in Contemporary Advertisements
The television series Mad
Man showed different diversity pertaining to women when it comes to the
roll of Contemporary Advertisement. According to the show all the women seemed
to have that everyday dressed up wife. The wife that would be the “stay home wife”.
When the husbands would go home, their wives would have a meal waiting for
them. The ladies knew that if they didn’t keep things spicy with their working
husbands, they would take their “loving” elsewhere, so the ladies knew what do
to keep their business men happy. The women would make sure they look their best
at all times in and outside of home, especially when it comes to the working/business
part of the day. “When people talk about advertising's
sexist past—starring happy housewives who can't drive cars but can really push
a vacuum cleaner—the caveat tends to be: But look how far we've come today!
Times sure have changed!” –Laura Stampler.
In this Dolce and Gabbana Contemporary Advertisement I feel
as if the lady in this ad is drawing the men into her with her sex appeal.
“The
young, heterosexually desiring ‘midriff’,
the vengeful women set on punishing her partner or ex-partner for his
transgressions and the ‘host lesbian’, almost always entwined with her beautiful
other or double.” -Rosilin Gill. She
is also being viewed as just an object of affection for the men standing around
her. This woman does not appear to be in any real danger nor does she look
frightened what-so-ever indicating that she is more than comfortable with her
current situation. In the show there are also women who appear to be in
questionable situations and yet appear to be completely enjoying themselves and
not feeling objectified at all. “The article emphasizes the
construction of women in new media and the modern idea that females are more
than just “objects of the male gaze” -Rosilin Gill.Week 4 BOC: Jerry Della Femina
Jerry
Della Famina started his first advertising business in 1961 as a junior
copywriter. He worked on such accounts as Isuzu, Meow Mix, Beck's Beer, Blue
Nun Wine, Chemical Bank, Dow Brands, and Pan Am. In 1986, jerry sold his agency
and left it in June of 1992. During his
six-month from the advertising industry, he opened two successful restaurants
and a popular food market in East Hampton, New York. Jerry opened a new agency,
Jerry, Inc., in December 1992, with the announcement that he had been awarded
the Newsweek account. Jerry serves on the boards of WNYC-TV, The Children's Aid
Society, City meals-on-Wheels and an industry-wide initiative called Ads
against AIDS. With his accomplishments in the industry, Jerry was honored as
the Czar of Madison Avenue by Smirnoff Vodka, and has recently been cited A
Creative Leader Since 1980 by The Wall Street Journal. Jerry has written two
books; From Those Wonderful Folks Who Gave You Pearl Harbor, best-seller, and
An Italian Grows in Brooklyn, no-seller. The lead of his hero, Jimmy Breslin,
Jerry Della Femina writes an award-winning weekly humor column for the East
Hampton Independent. He received an
honorary doctorate from the University of Missouri in 1983 and from Long Island
University in 1989. He's married to Judy
Licht, they have two young children, a daughter Jessie.
2.
Jerry
Della Femina Quotes
“I
honestly believe that advertising is the most fun you can have with your
clothes on” – Jerry Della Femina Quote
“A lot of
its readers are of an age where they forget to cancel.”- Jerry Della Femina
Quote
“It goes
back to all of us wanting to be in Hollywood. We're all dying to win an
Oscar.”- Jerry Della Femina Quote
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