Week 5 Midterm: Super Bowl Commercial

Who?

This Commercial ad is targeting people who use internet, Microsoft to be exact. Microsoft is also trying to target both men and women. They create an emotional effect to attract women while keeping a rugged feeling to keep the attention of men. 

What?

What is shown in this commercial is a bond between a puppy and a horse. A puppy keeps escaping from its cage. Every time it escapes it goes to a stable to see a horse. The horse and the puppy play for a little until the puppy is taken back to its crate. The puppy is then put in a car and is leaving the ranch. The horse sees the car and ‘calls’ the other horses. The horses run and stop the car. The puppy and all the horses return to the ranch and the friendship between the one horse and the puppy grows and becomes stronger. 

Where?

The commercial was shown during the Superbowl in 2014. It has been shown on TV and has always been watched many times on YouTube. It takes place at a ranch.

When?

The ad was shown in 2014 during the Superbowl. The Superbowl is always known for having the best commercials of the year. This is why Budweiser showed this commercial at this time. They thought that it would have the most viewers meaning that the impact would be very big. 

Why?

Budweiser created this commercial to show the bond that it has with its customers. 

How?

The ad was very appealing to the viewers. It was different than most commercials. Commercials shown at the Superbowl are usually funny but this one has a more serious approach to the viewers. This makes it stand out from the other ads and this is how the ad was so effective. 

Week 10 EOC: What is your creative content going to be?

My billboard/magazine ad is very visually striking and elegant at the same time. I feel like it should show what the car looks like.By giving a lot of visual information, it helps keep the potential customer interested, intrigued and exited to possibly go out and by the car. It also gives the person looking at it a chance to really see the car that they may want to buy. I was interested in getting the point across that this car is full of luxury options and should be taken very seriously. I also especially wanted to get a good visual picture of the car being the focus of the ad. It is also important to not get too caught up in showing off everything about the car but letting the customer wonder a little bit and actually want to get more information or even go into the car dealership to actually go in and see the car for themselves. It is mostly important to really sell the car to the person. You would like for them to be especially excited about the unique features of the car and among other things all of the special aspects of the car. If there was ever a good chance at getting anything across to a customer better than giving them a good visual of a car but not giving out to much more information. It was a good thing to show the customers a good amount of information in order for them to get a nice perspective on the car that they would like to buy. This is always good to get the people looking at the ad excited about either finding out what this car is or being able to find out how they can see it for themselves and potentially by it.

1. http://creativecontent.company/

Week 8 EOC: Joan Rivers Relevent To Fashion

Joan Rivers was a woman that had a huge impact on fashion in the industry. It is because of her that we consider the Red Carpet a type of event. Before Joan Rivers, celebrities would just walk down the Red Carpet and people did not really bother to ask them what they were wearing. This all changed with Joan Rivers. “To create something fresh, you need to know what has already been done” (Advertising By Design, 107). Joan Rivers knew that she needed to bring something new and fresh to the Red Carpet so she made an effort to figure out who and what the celebrities were wearing. “Very basically, in advertising, telling is narration—events conveyed by a narrator or presenter; it is also called diegesis or summary. Showing is mimetic, directly visually or dramatically representing events; it is also calledmimesis or scene” (Advertising By Design, 110). She would personally interview celebrities and create a scene with them so they could have a conversation and entertain people. This helped make her idea have more of an impact. As time went on, Joan Rivers appeared on the show Fashion Police. It was unlike any other fashion show. She advertise herself and fashion by lecturing viewers. “In a lecture a product or service is featured by discussing it; a brand is presented for your consideration, typified with a presentation by a talking head, where the presenter talks at or to the viewer, announces, describes, highlights, declares, states offers, or provides information, still or in motion in any media” (Advertising By Design, 110). Joan Rivers would discuss the daily fashion trends and critique people’s outfits. This was sometimes good and sometimes bad. She wasn't afraid to speak her mind. Due to all of this, Joan Rivers had a tremendous impact on the fashion industry. If it wasn't for her, the Red Carpet wouldn't be the ‘Red Carpet’. 

                                                                                          

1.     "Chrysler 200, Dodge Avenger Enter Production". autoevolution.com. Retrieved 2011-01-09.

2.      "2015 Chrysler 200". www.fueleconomy.gov. United States Department of Energy. Retrieved April 21, 2014.

Analysis of Project in the Real World

I firmly believe that my project would have great success in the real world. I look to bring more than just a logo, but let the consumer actually see the product there for letting them get a god look at what they may or may not buy. It is always a good thing to give the customers a good look at what they could possibly have. This new model is very stunning and has features that say nothing more than “this car is a luxury car.” Among other things, I hope to bring attention to the new style of the car and the slogan speaks for the overall feeling of having a brand new Chrysler 200. “If you were to entertain a different construction of an event, you could behave “as if” that construction were real, thus exploring possibilities within that frame.” (Advertising By Design, 35).In the long run this project shows all of the qualities of being a successful eye catcher when it comes to letting the people see, and therefor choose for themselves whether or not they want to go out and purchase this new car. It is not easy to just say all of a sudden that you would like to go out and buy a car but, this advertisement, I believe has the overall potential to actually have the person viewing it think about buying it. Now a days, getting people to be excited about buying a car have changed, people cannot afford to pick and choose when they want to buy a car, however this product is very reasonably priced, and can be obtained by the everyday ordinary American. “Seeing a situation, brand, organization, product, service, or behavior from a different perspective (reversal) can help stimulate ideas” (Advertising By Design, 36). Also this ad has a lot of visual information as far as the exterior of the car. I believe that this ad can be used to get a very big set of people excited about driving a car that they would not normally think of buying. It is important to let the people get what they want and a car like this would be good to be in any person’s garage.

Creative Content

My billboard/magazine ad is very visually striking and elegant at the same time. I feel like it should show what the car looks like. “Display type functions as a dominant typographic component and is usually large or bold. Titles and subtitles, headlines and sub headlines, headings and subheadings are all set in display type” (Advertising By Design, 129). By giving a lot of visual information, it helps keep the potential customer interested, intrigued and exited to possibly go out and by the car. It also gives the person looking at it a chance to really see the car that they may want to buy. I was interested in getting the point across that this car is full of luxury options and should be taken very seriously. I also especially wanted to get a good visual picture of the car being the focus of the ad. It is also important to not get too caught up in showing off everything about the car but letting the customer wonder a little bit and actually want to get more information or even go into the car dealership to actually go in and see the car for themselves. It is mostly important to really sell the car to the person. “A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance” (Advertising By Design, 204). You would like for them to be especially excited about the unique features of the car and among other things all of the special aspects of the car. If there was ever a good chance at getting anything across to a customer better than giving them a good visual of a car but not giving out to much more information. It was a good thing to show the customers a good amount of information in order for them to get a nice perspective on the car that they would like to buy. This is always good to get the people looking at the ad excited about either finding out what this car is or being able to find out how they can see it for themselves and potentially by it.

Promotion

I feel that there are so many different ways to promote this car. There are commercials both TV. And radio advertisements that can be ran all throughout the day, putting the idea of buying the car in the persons head. It is always good to be able to leave a lasting impression on consumers by using a repetitive strategy, also making the consumer remember at all times that there is a brand new product around that they should definitely find out more about as soon as possible. Another good way of advertising this product is with internet ads and on other social media sites. It would be an extremely good thing for the ads to be shown on all the newest social media sites such as Facebook, Instagram and Twitter. “Brand fans abound on social networking sites. People view brand videos on YouTube and share them with friends. Sharing links to humorous micro–Web sites is commonplace. Using mobile devices to send photos of oneself enjoying a branded experience is not unusual. Millions of free branded applications (apps) have been DOWNLOADED. Offering deals to brand fans on FaceBook and Twitter further endears a brand to such fans” (Advertising By Design, 11). The more people that see this car the more likely they will have a positive buzz. This also gives the ad a chance to be shared by interested customers as well as people who have already purchased the vehicle and want other people to enjoy what they have already been able to enjoy. Facebook, for example would be an awesome way to get the ball rolling on this campaign because of the fact that it would be easy for the ads to be seen at all times on the side of their screens. Also the opportunity to share and post ads on other people’s sites as well as their own helps the ad be seen by even more people at a time. And finally YouTube would be a great way to get their point across when it comes to getting attention from other sources such as people at their jobs that are on the computer or just online browsing or shopping. “Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers. Commercial advertising takes many forms, from single PRINT advertisements to campaigns in any media to sponsorships to branded utilities” (Advertising By Design, 7).Getting this type of attention gets the idea even more implanted into the potential customer’s minds as they take every necessary step to get what they need from the ads.

The Big Idea

I believe that this ad has the potential to make a big impact on the automobile market. This particular car is so unique and shows a lot of things that a lot of people want to see.“Who? What? Where? When? Why? How? Rather than proceeding DIRECTLY to the conceptual development stages, our study benefits greatly from a discussion of the process of finding insights” (Advertising By Design, 68). The main reason why it is such a good idea  for this company to really promote this car in the market as well as get the name out and really push for this to be the next big idea when it comes to cars. Remaining ahead of the game at most ends of the car business will always be good to help out with always remaining different and more innovative than other competitor companies such as Ford and Chevy. “Advertising is used in a free-market system to promote one brand or group over another” (Advertising By Design, 3).Most of the other major companies do have an upper hand on the game when it comes to multiple varieties of different cars. These newer model Chryslers have the looks of luxury with the price of an ordinary new car. It is so good for this company to have these king of competitive prices because it will always draw in new people and old customers as well. At the end of the day the main reason for this ad is to obviously sell cars, but to ultimately sell this car before any other car is sold. Therefor by giving an enhanced visualization of this car will remain to be an excellent way of coming up with new customers. The plan will always be to sell the cars and with this ad =, everything seems to be in perfect place for a real idea like this to take off.

Competitive Analyses

At the competitive aspect of the market, leaves this car at somewhat of a bad position. It is fair to say that people like and buy Chrysler vehicles of course, however are they the most popular car company in the market? “Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount” (Advertising By Design, 16). Not at all. It would be safe however to say that it is a good thing that they are not as possible because most people do not really expect to have as many problems with a car that they do not know too much about. “From the strategy, you conceive a premise, a central theme, that forms the basis of your claim. The premise should be based on an insight into the brand, the product (or service or group), and the audience” (Advertising By Design, 193). Also at the end of the day it is good to have competition because it makes the people that are making the cars more innovative and exciting. Now on the bright side people will buy a Chrysler because of what it stands for which is luxury car for a reasonable price.

Final Project: Chrysler 200; "Enhance Your Lifestyle"

The slogan is quite simple. “An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group” (Advertising by Design, 3). By telling the customer to enhance their lifestyle you are giving them the opportunity to actually feel like they can feel a little more special about how they are viewed in their car. “Advertising differentiates brands, groups, and causes, and ultimately SELLS PRODUCTS and calls people to action” (Advertising by Design, 3).

“During Phase 1, we gain knowledge—we gather information. In Phase 2, we comprehend—we grasp the meaning of the material we have gathered, gaining insights. And we APPLY, making use of the material in new, more immediate contexts. During Phase 3, the traditional conceptual design stage, we analyze, examining our material in search of an idea” (Advertising By Design, 15).

Week 5 EOC: Super Bowl Commercial

Week 4 EOC: Role of Women in Contemporary Advertisements

The television series Mad Man showed different diversity pertaining to women when it comes to the roll of Contemporary Advertisement. According to the show all the women seemed to have that everyday dressed up wife. The wife that would be the “stay home wife”. When the husbands would go home, their wives would have a meal waiting for them. The ladies knew that if they didn’t keep things spicy with their working husbands, they would take their “loving” elsewhere, so the ladies knew what do to keep their business men happy. The women would make sure they look their best at all times in and outside of home, especially when it comes to the working/business part of the day. “When people talk about advertising's sexist past—starring happy housewives who can't drive cars but can really push a vacuum cleaner—the caveat tends to be: But look how far we've come today! Times sure have changed!” –Laura Stampler.

In this Dolce and Gabbana Contemporary Advertisement I feel as if the lady in this ad is drawing the men into her with her sex appeal. “The young, heterosexually desiring ‘midriff’, the vengeful women set on punishing her partner or ex-partner for his transgressions and the ‘host lesbian’, almost always entwined with her beautiful other or double.” -Rosilin Gill. She is also being viewed as just an object of affection for the men standing around her. This woman does not appear to be in any real danger nor does she look frightened what-so-ever indicating that she is more than comfortable with her current situation. In the show there are also women who appear to be in questionable situations and yet appear to be completely enjoying themselves and not feeling objectified at all. “The article emphasizes the construction of women in new media and the modern idea that females are more than just “objects of the male gaze” -Rosilin Gill.

 http://alyendicott.wordpress.com/2011/06/23/figuring-female-sexual-agency-in-contemporary-advertising/

http://www.businessinsider.com/these-modern-ads-are-even-more-sexist-than-their-mad-men-era-counterparts-2012-4?op=1

Week 4 BOC: Jerry Della Femina

Jerry Della Famina started his first advertising business in 1961 as a junior copywriter. He worked on such accounts as Isuzu, Meow Mix, Beck's Beer, Blue Nun Wine, Chemical Bank, Dow Brands, and Pan Am. In 1986, jerry sold his agency and left it in June of 1992.  During his six-month from the advertising industry, he opened two successful restaurants and a popular food market in East Hampton, New York. Jerry opened a new agency, Jerry, Inc., in December 1992, with the announcement that he had been awarded the Newsweek account. Jerry serves on the boards of WNYC-TV, The Children's Aid Society, City meals-on-Wheels and an industry-wide initiative called Ads against AIDS. With his accomplishments in the industry, Jerry was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has recently been cited A Creative Leader Since 1980 by The Wall Street Journal. Jerry has written two books; From Those Wonderful Folks Who Gave You Pearl Harbor, best-seller, and An Italian Grows in Brooklyn, no-seller. The lead of his hero, Jimmy Breslin, Jerry Della Femina writes an award-winning weekly humor column for the East Hampton Independent.  He received an honorary doctorate from the University of Missouri in 1983 and from Long Island University in 1989.  He's married to Judy Licht, they have two young children, a daughter Jessie.

1.    http://www.dellafemina.com/jerry.html

2.    Jerry Della Femina Quotes

http://www.brainyquote.com/quotes/authors/j/jerry_della_femina.html

“I honestly believe that advertising is the most fun you can have with your clothes on” – Jerry Della Femina Quote

“A lot of its readers are of an age where they forget to cancel.”- Jerry Della Femina Quote

“It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.”- Jerry Della Femina Quote

Week 2 EOC: Ethics and Advertising

There are a lot of unethical ads coming about now a days, but is it hard to figure them out or no? For today’s blog I wanted to talk about Lancôme and Maybelline ads being banned in Britain. The chief executive of the Advertising Standards Authority Guy Parker states:

“If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it’s likely to mislead people, then that’s wrong and we’ll stop the ads,” 

“Advertisers must be able to provide appropriate material to us to demonstrate what retouching they’ve done in the event we question them, and they mustn’t mislead,” - Guy Parker.

According to Maybelline they admitted to post-production techniques meaning a lot of photo shopping involved. As customers and as a girl who would buy this “type” product would love to see the more natural aspect of the brand being advertised, however according to Guy Parker he states that;

However, the beauty firm said it believed the image accurately illustrated the results the product could achieve.” - Guy Parker

  

A lot of big people in the advertising agencies when it comes to models or even ads, Photoshop is always the first option because the point is to sell the product but I feel as people get so use to making something look “good” to the point where it can get a bit unethical. Now with he two products, having the models they have are a great idea because their skin is really nice BUT when it comes to buying the product and after some uses of the product, not seeing great results is not a plus because that’s where false advertising comes in. Overall I feel as both brands are super products. Either photo shopping or not as long as the product does what they are trying to portray is the key.

http://tomandlorenzo.com/2011/07/lancome-and-maybelline-ads-banned/