The Big Idea

I believe that this ad has the potential to make a big impact on the automobile market. This particular car is so unique and shows a lot of things that a lot of people want to see.“Who? What? Where? When? Why? How? Rather than proceeding DIRECTLY to the conceptual development stages, our study benefits greatly from a discussion of the process of finding insights” (Advertising By Design, 68). The main reason why it is such a good idea  for this company to really promote this car in the market as well as get the name out and really push for this to be the next big idea when it comes to cars. Remaining ahead of the game at most ends of the car business will always be good to help out with always remaining different and more innovative than other competitor companies such as Ford and Chevy. “Advertising is used in a free-market system to promote one brand or group over another” (Advertising By Design, 3).Most of the other major companies do have an upper hand on the game when it comes to multiple varieties of different cars. These newer model Chryslers have the looks of luxury with the price of an ordinary new car. It is so good for this company to have these king of competitive prices because it will always draw in new people and old customers as well. At the end of the day the main reason for this ad is to obviously sell cars, but to ultimately sell this car before any other car is sold. Therefor by giving an enhanced visualization of this car will remain to be an excellent way of coming up with new customers. The plan will always be to sell the cars and with this ad =, everything seems to be in perfect place for a real idea like this to take off.