Competitive Analyses

At the competitive aspect of the market, leaves this car at somewhat of a bad position. It is fair to say that people like and buy Chrysler vehicles of course, however are they the most popular car company in the market? “Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount” (Advertising By Design, 16). Not at all. It would be safe however to say that it is a good thing that they are not as possible because most people do not really expect to have as many problems with a car that they do not know too much about. “From the strategy, you conceive a premise, a central theme, that forms the basis of your claim. The premise should be based on an insight into the brand, the product (or service or group), and the audience” (Advertising By Design, 193). Also at the end of the day it is good to have competition because it makes the people that are making the cars more innovative and exciting. Now on the bright side people will buy a Chrysler because of what it stands for which is luxury car for a reasonable price.