I firmly believe that my project would have great success in
the real world. I look to bring more than just a logo, but let the consumer
actually see the product there for letting them get a god look at what they may
or may not buy. It is always a good thing to give the customers a good look at
what they could possibly have. This new model is very stunning and has features
that say nothing more than “this car is a luxury car.” Among other things, I hope
to bring attention to the new style of the car and the slogan speaks for the
overall feeling of having a brand new Chrysler 200. “If you were to entertain a different construction of an event, you could behave “as if” that construction were real, thus exploring possibilities within that frame.” (Advertising By Design, 35).In the long run this project
shows all of the qualities of being a successful eye catcher when it comes to
letting the people see, and therefor choose for themselves whether or not they
want to go out and purchase this new car. It is not easy to just say all of a
sudden that you would like to go out and buy a car but, this advertisement, I believe
has the overall potential to actually have the person viewing it think about
buying it. Now a days, getting people to be excited about buying a car have
changed, people cannot afford to pick and choose when they want to buy a car,
however this product is very reasonably priced, and can be obtained by the everyday
ordinary American. “Seeing a situation, brand, organization, product, service, or behavior from a different perspective (reversal) can help stimulate ideas” (Advertising By Design, 36). Also this ad has a lot of visual information as far as the
exterior of the car. I believe that this ad can be used to get a very big set
of people excited about driving a car that they would not normally think of
buying. It is important to let the people get what they want and a car like
this would be good to be in any person’s garage.
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