The slogan is quite simple. “An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group” (Advertising by Design, 3). By telling the customer to
enhance their lifestyle you are giving them the opportunity to actually feel
like they can feel a little more special about how they are viewed in their
car. “Advertising differentiates brands, groups, and causes, and ultimately SELLS PRODUCTS
and calls people to action” (Advertising by Design, 3).
“During Phase 1, we gain knowledge—we gather information. In Phase 2, we comprehend—we grasp the meaning of the material we have gathered, gaining insights. And we APPLY, making use of the material in new, more immediate contexts. During Phase 3, the traditional conceptual design stage, we analyze, examining our material in search of an idea” (Advertising By Design, 15).
and calls people to action” (Advertising by Design, 3).“During Phase 1, we gain knowledge—we gather information. In Phase 2, we comprehend—we grasp the meaning of the material we have gathered, gaining insights. And we APPLY
, making use of the material in new, more immediate contexts. During Phase 3, the traditional conceptual design stage, we analyze, examining our material in search of an idea” (Advertising By Design, 15).
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