Creative Content

My billboard/magazine ad is very visually striking and elegant at the same time. I feel like it should show what the car looks like. “Display type functions as a dominant typographic component and is usually large or bold. Titles and subtitles, headlines and sub headlines, headings and subheadings are all set in display type” (Advertising By Design, 129). By giving a lot of visual information, it helps keep the potential customer interested, intrigued and exited to possibly go out and by the car. It also gives the person looking at it a chance to really see the car that they may want to buy. I was interested in getting the point across that this car is full of luxury options and should be taken very seriously. I also especially wanted to get a good visual picture of the car being the focus of the ad. It is also important to not get too caught up in showing off everything about the car but letting the customer wonder a little bit and actually want to get more information or even go into the car dealership to actually go in and see the car for themselves. It is mostly important to really sell the car to the person. “A campaign must have visual impact, whether a visual surprise, graphic interest, visual drama, or a breakthrough appearance” (Advertising By Design, 204). You would like for them to be especially excited about the unique features of the car and among other things all of the special aspects of the car. If there was ever a good chance at getting anything across to a customer better than giving them a good visual of a car but not giving out to much more information. It was a good thing to show the customers a good amount of information in order for them to get a nice perspective on the car that they would like to buy. This is always good to get the people looking at the ad excited about either finding out what this car is or being able to find out how they can see it for themselves and potentially by it.