Competitive Analyses

At the competitive aspect of the market, leaves this car at somewhat of a bad position. It is fair to say that people like and buy Chrysler vehicles of course, however are they the most popular car company in the market? “Learning about your client's business (general industry or sector and particular business, product, service, or organization) is paramount” (Advertising By Design, 16). Not at all. It would be safe however to say that it is a good thing that they are not as possible because most people do not really expect to have as many problems with a car that they do not know too much about. “From the strategy, you conceive a premise, a central theme, that forms the basis of your claim. The premise should be based on an insight into the brand, the product (or service or group), and the audience” (Advertising By Design, 193). Also at the end of the day it is good to have competition because it makes the people that are making the cars more innovative and exciting. Now on the bright side people will buy a Chrysler because of what it stands for which is luxury car for a reasonable price.

Final Project: Chrysler 200; "Enhance Your Lifestyle"

The slogan is quite simple. “An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group” (Advertising by Design, 3). By telling the customer to enhance their lifestyle you are giving them the opportunity to actually feel like they can feel a little more special about how they are viewed in their car. “Advertising differentiates brands, groups, and causes, and ultimately SELLS PRODUCTS and calls people to action” (Advertising by Design, 3).

“During Phase 1, we gain knowledge—we gather information. In Phase 2, we comprehend—we grasp the meaning of the material we have gathered, gaining insights. And we APPLY, making use of the material in new, more immediate contexts. During Phase 3, the traditional conceptual design stage, we analyze, examining our material in search of an idea” (Advertising By Design, 15).

Week 5 EOC: Super Bowl Commercial

Week 4 EOC: Role of Women in Contemporary Advertisements

The television series Mad Man showed different diversity pertaining to women when it comes to the roll of Contemporary Advertisement. According to the show all the women seemed to have that everyday dressed up wife. The wife that would be the “stay home wife”. When the husbands would go home, their wives would have a meal waiting for them. The ladies knew that if they didn’t keep things spicy with their working husbands, they would take their “loving” elsewhere, so the ladies knew what do to keep their business men happy. The women would make sure they look their best at all times in and outside of home, especially when it comes to the working/business part of the day. “When people talk about advertising's sexist past—starring happy housewives who can't drive cars but can really push a vacuum cleaner—the caveat tends to be: But look how far we've come today! Times sure have changed!” –Laura Stampler.

In this Dolce and Gabbana Contemporary Advertisement I feel as if the lady in this ad is drawing the men into her with her sex appeal. “The young, heterosexually desiring ‘midriff’, the vengeful women set on punishing her partner or ex-partner for his transgressions and the ‘host lesbian’, almost always entwined with her beautiful other or double.” -Rosilin Gill. She is also being viewed as just an object of affection for the men standing around her. This woman does not appear to be in any real danger nor does she look frightened what-so-ever indicating that she is more than comfortable with her current situation. In the show there are also women who appear to be in questionable situations and yet appear to be completely enjoying themselves and not feeling objectified at all. “The article emphasizes the construction of women in new media and the modern idea that females are more than just “objects of the male gaze” -Rosilin Gill.

 http://alyendicott.wordpress.com/2011/06/23/figuring-female-sexual-agency-in-contemporary-advertising/

http://www.businessinsider.com/these-modern-ads-are-even-more-sexist-than-their-mad-men-era-counterparts-2012-4?op=1

Week 4 BOC: Jerry Della Femina

Jerry Della Famina started his first advertising business in 1961 as a junior copywriter. He worked on such accounts as Isuzu, Meow Mix, Beck's Beer, Blue Nun Wine, Chemical Bank, Dow Brands, and Pan Am. In 1986, jerry sold his agency and left it in June of 1992.  During his six-month from the advertising industry, he opened two successful restaurants and a popular food market in East Hampton, New York. Jerry opened a new agency, Jerry, Inc., in December 1992, with the announcement that he had been awarded the Newsweek account. Jerry serves on the boards of WNYC-TV, The Children's Aid Society, City meals-on-Wheels and an industry-wide initiative called Ads against AIDS. With his accomplishments in the industry, Jerry was honored as the Czar of Madison Avenue by Smirnoff Vodka, and has recently been cited A Creative Leader Since 1980 by The Wall Street Journal. Jerry has written two books; From Those Wonderful Folks Who Gave You Pearl Harbor, best-seller, and An Italian Grows in Brooklyn, no-seller. The lead of his hero, Jimmy Breslin, Jerry Della Femina writes an award-winning weekly humor column for the East Hampton Independent.  He received an honorary doctorate from the University of Missouri in 1983 and from Long Island University in 1989.  He's married to Judy Licht, they have two young children, a daughter Jessie.

1.    http://www.dellafemina.com/jerry.html

2.    Jerry Della Femina Quotes

http://www.brainyquote.com/quotes/authors/j/jerry_della_femina.html

“I honestly believe that advertising is the most fun you can have with your clothes on” – Jerry Della Femina Quote

“A lot of its readers are of an age where they forget to cancel.”- Jerry Della Femina Quote

“It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.”- Jerry Della Femina Quote

Week 2 EOC: Ethics and Advertising

There are a lot of unethical ads coming about now a days, but is it hard to figure them out or no? For today’s blog I wanted to talk about Lancôme and Maybelline ads being banned in Britain. The chief executive of the Advertising Standards Authority Guy Parker states:

“If advertisers go too far in using airbrushing and other post-production techniques to alter the appearance of models and it’s likely to mislead people, then that’s wrong and we’ll stop the ads,” 

“Advertisers must be able to provide appropriate material to us to demonstrate what retouching they’ve done in the event we question them, and they mustn’t mislead,” - Guy Parker.

According to Maybelline they admitted to post-production techniques meaning a lot of photo shopping involved. As customers and as a girl who would buy this “type” product would love to see the more natural aspect of the brand being advertised, however according to Guy Parker he states that;

However, the beauty firm said it believed the image accurately illustrated the results the product could achieve.” - Guy Parker

  

A lot of big people in the advertising agencies when it comes to models or even ads, Photoshop is always the first option because the point is to sell the product but I feel as people get so use to making something look “good” to the point where it can get a bit unethical. Now with he two products, having the models they have are a great idea because their skin is really nice BUT when it comes to buying the product and after some uses of the product, not seeing great results is not a plus because that’s where false advertising comes in. Overall I feel as both brands are super products. Either photo shopping or not as long as the product does what they are trying to portray is the key.

http://tomandlorenzo.com/2011/07/lancome-and-maybelline-ads-banned/

Week 1 EOC: My Voice

My aspiration in the field and marketing is to first design my own line of clothing which would be named "Beauty" by- Gabrielle. This will be a universal line of fashion and cosmetics, as well as many other women's hair, nail etc. products. This line will also include many separate divisions and collections. The earliest and most important collection would have to be the "Princess" collection. This specific collection will consist of everything and anything involving clothing. There will be reasonable pricing on everything involving this line. There by making it possible for more customers to be able to purchase these items. Also reasonable pricing on these items will make it possible to be sold in bigger more vast variety of stores and other shops. The demographic of customers we plan on selling to will include women ages 18 – 40. There will also be an exclusive sub division of this clothing line called the "princess" line. I also plan on being the main model represent this particular line. This work great to give my lines exposure as well as myself since I also have a passion for modeling. If all of these pieces fall into place I have other ventures I would like to branch out to.